CO-FOUNDER & CTO

Whit Genoway

BEng, MMIE, PEng, CFEI

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My name is Whit Genoway and I was born and raised in Regina, Saskatchewan. I moved alone at the age of 17 to Montreal, Quebec, to pursue an athletic career in water polo.

I was fortunate to represent Canada for nearly a decade as an athlete. I played with the Canadian National Water Polo team in over 100 international games which includes seven World Cups, two World Championships, Pan-American games and two Olympic Qualifications. Having been an athlete for most of my life, I’ve always been competitive, driven, and I love challenges. My experience as an elite athlete has shaped many of the values that I pride myself on in my professional life: respect, integrity, teamwork, resilience, and passion.

Growing up in Saskatchewan as a member of the Métis community, I’ve always been sensitive to Indigenous issues within Canada. When I moved to Montreal as a teen to pursue my athletic career, I was able to stay connected to my community and build new relationships through the First People’s House at McGill University. I am passionate about building strong relationships and I am constantly seeking to make new connections to build my network.

Since retiring from sport, I graduated from McGill with a degree in Materials Engineering in 2015. I joined Technorm Inc. in 2015 as a forensic engineer in the mechanical department, working primarily on mechanical failures and corrosion and chemical interactions in HVAC systems. With my arrival at Technorm, I initiated our services in metallurgical and materials engineering. A significant portion of my time in the first couple of years with Technorm was spent developing and maintaining exceptional professional relationships with external laboratories and clients.

In the past 5 years, I have acquired significant experience in microbial and galvanic corrosion in HVAC systems, non-destructive testing, failure analysis, metallurgy, and fire investigation. Since 2018, I’ve been working in the fire and explosion investigations team. I have successfully executed over 300 investigations while managing over 30 projects at a time, and I am recognized as an expert witness in court. My passion for social innovation and being a former elite athlete lead me to create Athlete-Pro Lynx (APL) in 2017. APL is a community platform to help bridge the gap for elite athletes transitioning from high-level sport into a professional career. With the intent to educate about how valuable the athlete mindset can be to an organization, Athlete-Pro Lynx is dedicated to providing opportunities for athletes to leverage their mindset and to step foot into a professional space.

Recently, I graduated from the Master of Management, Innovation and Entrepreneurship program from the Smith School of Business at Queen’s University. My goal is to utilize what I’ve learned learned at Queen's, along with my technical engineering background to pursue opportunities in business development, innovation practices, strategy and leadership. Interests: engineering processes, innovation, business strategy, corporate social responsibility, sustainable practices, Indigenous leadership, leadership, diversity and inclusion.

Professional Memberships:

Member of Ordre des ingénieurs du Québec

OIQ Member of ASM

International Member of American Society for Testing and Materials

ASTM Member of National Association of Fire Investigators NAFI

Member of McGill Institute for Aerospace Engineering (MIAE)